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Social Psychology: fun facts and quiz
The essentials in 7 ideas, with fun facts, an illustrated story and a quiz to see how much you know.
The essentials
The Bystander Effect
When lots of people see an emergency, each one may feel less responsible for helping. It’s called the bystander effect.
Key fact
Pointing at one person, “You, call for help!”, cuts through it.
The Fundamental Attribution Error
When someone cuts us off in traffic, we assume they’re rude, not that they’re rushing to hospital. We over-blame character and under-blame situations.
Key fact
We tend to excuse our own mistakes by pointing to the situation.
Social Norms
Social norms are unwritten rules about how to behave, like facing the door in a lift or joining the back of a queue. Breaking them feels surprisingly uncomfortable.
Key fact
Hotel guests reused towels more when told most guests do.
First Impressions
We form first impressions in a split second, from faces, voices and clothes. They can stick even when later evidence disagrees.
Key fact
In one study, a tenth of a second was enough to judge trustworthiness.
Obedience
In Stanley Milgram’s 1960s experiments, many people obeyed orders to give what they thought were painful shocks to a stranger. None of the shocks were real.
Key fact
About two-thirds went all the way to the highest level.
Groupthink
Groupthink happens when a group wants harmony so much that nobody challenges bad ideas. Doubters stay quiet, and the group feels more certain than it should.
Key fact
Naming a “devil’s advocate” can help groups avoid it.
Us & Them
People quickly favour their own group, even one assigned at random, like a team colour. Psychologists call it in-group bias.
Key fact
Working on a shared goal can bring rival groups together.
Fun facts
In real street fights caught on camera, someone stepped in to help in about 9 cases out of 10.
In a 1967 study, people judged essay writers by their essays’ views, even when told the side had been assigned.
Escalator etiquette is a pure norm: people in Tokyo usually stand on the left, while in Osaka they stand on the right.
In one study, ratings of teachers from 30-second silent video clips closely matched their students’ end-of-term ratings.
When Milgram moved his experiment from Yale to a plain office building, obedience fell, but stayed surprisingly high.
Psychologist Irving Janis popularised “groupthink” in 1972, studying failures like the Bay of Pigs invasion.
In the 1954 Robbers Cave study, two groups of boys at a summer camp became rivals within days.
Story: The Smoke-Filled Room

The Smoke-Filled Room
1968, New York. Students fill in a questionnaire in a waiting room. Then smoke starts pouring in through a vent in the wall.
Alone, most get up and report it within minutes. But next to two calm strangers, secretly actors, who ignore the smoke, only 1 in 10 does.
Some sat coughing and waving smoke from their faces. Psychologists Bibb Latané and John Darley had shown how a crowd can freeze us.
True or false?
Tap your answer to see if you got it, and why.
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Question 1 of 10
Other witnesses can make each person less likely to help.
Show the answer
True. Responsibility feels shared out, so each feels less of it.
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Question 2 of 10
We often underestimate the situation when judging others.
Show the answer
True. And overestimate their personality.
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Question 3 of 10
Social norms are often unwritten.
Show the answer
True. We pick them up by watching others.
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Question 4 of 10
People form first impressions very quickly.
Show the answer
True. Within a fraction of a second.
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Question 5 of 10
The shocks in Milgram’s experiment were fake.
Show the answer
True. The “learner” was an actor.
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Question 6 of 10
Groupthink can make groups overconfident.
Show the answer
True. Silence feels like agreement.
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Question 7 of 10
People can favour their own group even when the groups are random.
Show the answer
True. Even a coin toss can create loyalty.
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Question 8 of 10
The bystander effect means people never help when others are around.
Show the answer
False. It lowers the odds; it doesn’t stop helping altogether.
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Question 9 of 10
The fundamental attribution error means blaming only situations.
Show the answer
False. It’s the opposite: blaming character and ignoring situations.
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Question 10 of 10
People are never influenced by what others around them do.
Show the answer
False. We’re strongly influenced by others’ behaviour.
Keep going in the app
KnowSoda learns what you know and brings back what you’re about to forget. Social Psychology has 6 more ideas at the Advanced and Expert levels.
Sources
- Darley & Latané (1968), bystander intervention, JPSP
- Milgram (1963), “Behavioral Study of Obedience”, Journal of Abnormal and Social Psychology
- Goldstein, Cialdini & Griskevicius (2008), hotel towel reuse and social norms
- Willis & Todorov (2006), first impressions after 100 ms exposure
- Sherif et al. (1961), the Robbers Cave experiment
- Open Science Collaboration (2015), estimating the reproducibility of psychological science, Science 349
- Festinger & Carlsmith (1959), cognitive consequences of forced compliance, Journal of Abnormal and Social Psychology 58




