Life & LeisurePersonal Finance

Investing Basics: fun facts and quiz

The essentials in 7 ideas, with fun facts, an illustrated story and a quiz to see how much you know.

The essentials

Learn

What Investing Is

Investing means putting money into something you expect to grow, like shares in companies or bonds, accepting some risk in return for a likely higher reward.

Key fact
Higher possible returns usually come with higher risk.

Learn

Shares

Pixel-art picture: Shares

A share is a small slice of ownership in a company. If the company does well, the share may rise in value, and some companies pay dividends.

Key fact
Stock markets date back to Amsterdam in the early 1600s.

Learn

Growth Over Time

Returns can earn returns of their own. Over decades, that compounding does much of the work, which is why starting early helps so much.

Key fact
Time in the market often matters more than timing it.

Learn

Diversification

Pixel-art picture: Diversification

Diversifying means spreading money across many investments, so one bad one doesn’t sink you. It’s “don’t put all your eggs in one basket”.

Key fact
An index fund holds many companies in one go.

Learn

Index Funds

An index fund simply buys every company in a market index, like the S&P 500, instead of trying to pick winners. Low fees make them popular for long-term investing.

Key fact
John Bogle launched the first index fund for ordinary investors in 1976.

Learn

Risk & Time

Share prices can swing a lot within a year, but over long periods markets have tended to rise. That’s why money needed soon is usually kept somewhere safer.

Key fact
Past performance doesn’t guarantee future returns.

Learn

Fees Matter

Small fees add up. Over decades, a 1% yearly fee can eat a big slice of an investment’s growth, because the fee compounds too.

Key fact
Low-cost funds let you keep more of your returns.

Fun facts

Did you know?

Warren Buffett bought his first shares at the age of 11.

Did you know?

The Dutch East India Company, founded in 1602, was the first company to sell shares to the public.

Did you know?

There’s no evidence Einstein ever called compound interest “the eighth wonder of the world”, though the quote is everywhere.

Did you know?

When Enron collapsed in 2001, staff who held their pensions in Enron shares lost their jobs and their savings at once.

Did you know?

Warren Buffett won a 10-year bet that a simple index fund would beat a hand-picked group of hedge funds.

Did you know?

After the 1929 crash, the Dow Jones index took about 25 years to climb back to its peak.

Did you know?

John Bogle’s first index fund was mocked by rivals as “Bogle’s Folly”.

Story: The Janitor’s Fortune

Story time

The Janitor’s Fortune

Ronald Read spent his working life in small-town Vermont: about 25 years at a petrol station, then as a janitor. He drove a second-hand car.

Story time
Picture for the story “The Janitor’s Fortune”

Quietly, for decades, he bought shares in big, steady companies, kept them and reinvested the dividends. He almost never sold.

Story time

When he died in 2014, aged 92, he left nearly $8 million, most of it to his local hospital and library. Time had done the heavy lifting.

True or false?

Tap your answer to see if you got it, and why.

  1. Question 1 of 10

    Investing usually involves some risk.

    Show the answer

    True. Values can fall as well as rise.

  2. Question 2 of 10

    Owning a share means owning a small part of a company.

    Show the answer

    True. Shareholders are part-owners.

  3. Question 3 of 10

    Time in the market often matters more than timing it.

    Show the answer

    True. Staying invested lets growth build.

  4. Question 4 of 10

    Diversification spreads risk across many investments.

    Show the answer

    True. One loss matters less.

  5. Question 5 of 10

    Index funds track a whole market index.

    Show the answer

    True. They hold all, or most, of its companies.

  6. Question 6 of 10

    Money you need next month is usually kept out of shares.

    Show the answer

    True. Short-term swings could leave you short.

  7. Question 7 of 10

    Investment fees compound over time.

    Show the answer

    True. You lose the fee and the growth it would have earned.

  8. Question 8 of 10

    Investments are guaranteed to go up.

    Show the answer

    False. No investment is guaranteed.

  9. Question 9 of 10

    A share always pays a fixed interest rate.

    Show the answer

    False. That’s more like a bond. Share returns vary.

  10. Question 10 of 10

    Simple and compound interest always end with the same balance.

    Show the answer

    False. Compound interest pulls ahead over time.

Soda the cat

Keep going in the app

KnowSoda learns what you know and brings back what you’re about to forget. Investing Basics has 6 more ideas at the Advanced and Expert levels.

Get it onGoogle Play Coming soonApp Store

Sources