TechnologyAI & Data

AI Ethics: fun facts and quiz

The essentials in 7 ideas, with fun facts, an illustrated story and a quiz to see how much you know.

The essentials

Learn

Bias in AI

AI learns from data made by people, so it can pick up human biases. A hiring tool trained on past decisions may repeat past unfairness.

Key fact
Diverse, carefully checked data helps reduce bias.

Learn

Explaining Decisions

Some AI systems are “black boxes”: even their makers struggle to explain a single decision. That matters when AI helps decide on loans or medical care.

Key fact
Explainable AI is a whole field of research.

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AI & Privacy

AI systems often need lots of data, which can include personal information. Facial recognition in public places is debated, because it can track people without their consent.

Key fact
The EU AI Act, agreed in 2024, restricts some uses of facial recognition.

Learn

AI & Jobs

AI can automate some tasks and create new ones. Many experts expect it to change most jobs rather than simply replace them.

Key fact
New technologies keep creating jobs that didn’t exist before.

Learn

AI Safety

AI safety research tries to make sure powerful AI systems do what people intend and avoid causing harm, even in situations their makers didn’t foresee.

Key fact
Testing an AI for misuse before release is called red-teaming.

Learn

Who’s Responsible?

If a self-driving car crashes or an AI gives harmful advice, who’s responsible: the maker, the user or the owner? Laws are still catching up.

Key fact
Many rules say a human should stay in charge of big decisions.

Learn

AI’s Footprint

Training and running large AI models uses a lot of electricity, plus water to cool data centres. Making AI more efficient is a growing goal.

Key fact
Smaller, efficient models can do many tasks with far less energy.

Fun facts

Did you know?

In 2018, Amazon dropped an AI hiring tool that had learned to mark down CVs mentioning the word “women’s”.

Did you know?

Under EU law, people can ask for a human to review some decisions made entirely by machines.

Did you know?

Researchers have fooled some face recognition systems with glasses printed with special patterns.

Did you know?

Cash machines didn’t end bank tellers’ jobs in the US: the number of tellers kept growing for decades after ATMs arrived.

Did you know?

In a famous thought experiment, an AI told only to make paperclips turns everything, us included, into paperclips.

Did you know?

In 2018, a self-driving test car in Arizona killed a pedestrian, and its backup driver was later charged.

Did you know?

Some data centres pipe their waste heat into nearby homes to warm them.

Story: The Chatbot That Learned Too Well

Story time

The Chatbot That Learned Too Well

March 2016. Microsoft launches Tay, a chatbot on Twitter built to chat like a teenager and learn from the people who talk to it.

Story time
Picture for the story “The Chatbot That Learned Too Well”

Within hours, trolls flood it with hateful messages. Tay learns fast, and starts repeating them.

Story time

Microsoft switched Tay off after about 16 hours. The lesson: an AI learns whatever it’s fed, the bad along with the good.

True or false?

Tap your answer to see if you got it, and why.

  1. Question 1 of 10

    AI can inherit biases from its training data.

    Show the answer

    True. It learns whatever patterns the data holds.

  2. Question 2 of 10

    Some AI decisions are hard to explain.

    Show the answer

    True. Especially in big neural networks.

  3. Question 3 of 10

    Facial recognition in public raises privacy concerns.

    Show the answer

    True. It can identify people without asking.

  4. Question 4 of 10

    AI is likely to change the tasks in many jobs.

    Show the answer

    True. Some tasks automated, new ones added.

  5. Question 5 of 10

    AI safety aims to make AI systems behave as intended.

    Show the answer

    True. And avoid harmful surprises.

  6. Question 6 of 10

    Laws about AI responsibility are still developing.

    Show the answer

    True. Countries are writing new rules.

  7. Question 7 of 10

    Running large AI models uses a lot of electricity.

    Show the answer

    True. Data centres need huge amounts of power.

  8. Question 8 of 10

    AI is automatically fair because it’s a machine.

    Show the answer

    False. It reflects the data it learned from.

  9. Question 9 of 10

    Every AI system can explain exactly why it decided something.

    Show the answer

    False. Many can’t, which is a real concern.

  10. Question 10 of 10

    No laws anywhere regulate AI.

    Show the answer

    False. The EU AI Act is one example.

Soda the cat

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KnowSoda learns what you know and brings back what you’re about to forget. AI Ethics has 6 more ideas at the Advanced and Expert levels.

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